Instagram bio link ideas for small businesses
Where should the link in your Instagram bio lead? Ideas for cafés, shops, salons and makers, and how to give every post its own destination.
Published
For most small businesses, the link in the Instagram bio is the only door from Instagram to everything else: the menu, the shop, the booking page. Where it leads decides whether a follower becomes a customer.
Ideas by kind of business
Cafés and restaurants
- The menu, including today's specials
- Table booking
- Opening hours and directions
- Events, like a tasting evening or live music
Shops
- The product shown in the post
- New arrivals
- The sale collection, while the sale lasts
- Gift cards
Salons and studios
- The booking page for the service in the post
- The price list
- The class schedule
Makers and artists
- The piece shown in the post
- A commission request form
- Where to find you at markets and fairs
One link per post beats one link for everything
Most of these ideas belong to a single post. The post shows a dish, so its link should lead to the menu; the post shows a coat, so its link should lead to that coat. Pointing every post at your homepage leaves followers searching.
With TapThru, your bio link opens a page that looks like your Instagram grid, and each post opens its own link. You keep one address in your bio and never change it again.
Keep the evergreen links in reach
Some links matter whatever the post: booking, the menu, your contact page. Put them in header buttons, which sit above the grid, up to five of them.
See what works
Your numbers show taps per post and per day, counted without cookies. Share your page outside Instagram too: add an allowed tag such as qr in your page settings, then print a QR code for your page's address followed by ?src=qr on your menus or in the window, and those visitors are counted apart from the rest.
More on how small businesses use a link for every post, and on how to link Instagram posts to products.