How to make your Instagram feed clickable

A clickable Instagram feed is a page that looks like your grid, where every post is a link. Followers recognise the picture they just saw, tap it, and land on the page it was about.

What a clickable feed is, and what it is not

It is not a feed embedded on your website. An embed shows your posts on your own site, but tapping one usually leads back to Instagram.

A clickable feed is a page of its own that you put in your Instagram bio. Each post on it opens a link you chose: a product, an article, a video, a booking page.

What you need

• A professional Instagram account. Instagram only lets apps read business and creator accounts. Switching is free: in Instagram, open Settings, then Account type and tools, then Switch to professional account.
• A tool that reads your posts through the official API. TapThru connects with Instagram Login and only reads your profile and posts. It never posts or changes anything.
• A link for each post that should lead somewhere.

Step by step with TapThru

1. Create your account and choose your page's address.
2. Connect Instagram. Your whole post history arrives by itself, newest first.
3. Give each post a link in your dashboard. Only posts with a link appear on your page, so every tile leads somewhere.
4. Put your page's address in your bio.

New posts are picked up about every 30 minutes, and each picture is copied, so your page stays fast and never shows a broken image.

Making it work well

• Link the posts people ask about. Products, recipes, events and articles first.
• Use header buttons for the links that always matter, like your shop or your newsletter. They sit above the grid.
• Tag the places you share your page. Add an allowed tag such as newsletter in your page settings and share ?src=newsletter after your page's address, so your numbers show which place brought visitors.

There is more on the clickable Instagram feed itself, and on how shops link posts to products.