How to add a link to an Instagram post
Instagram captions cannot hold clickable links. These are the ways to get followers from a post to a web page, and the one that works for every post.
Published
You can type a web address into an Instagram caption, but nobody can tap it. Instagram shows it as plain text, and copying it from the app is fiddly enough that most followers never try. So a post that should lead somewhere needs the link to live somewhere else.
The ways to get followers from a post to a page
Put the link in your bio and say "link in bio"
This is the classic answer. It works, but your bio holds only a handful of links, and they are the same whatever post a follower just saw. The moment you change the link for a new post, every older "link in bio" leads somewhere else.
Add a link sticker to a story
Stories can carry a link sticker that anyone can tap. That is good for anything short-lived, like a sale that ends tonight. A story disappears after a day unless you keep it as a highlight, though, and it sits apart from the post it was meant to go with.
Send the link in a direct message
Links in direct messages can be tapped. Some accounts ask followers to comment a word and answer each one with the link. It works for a few people, but it does not scale, and followers have to ask.
Give every post its own link on a page in your bio
This is the idea behind TapThru. Your bio holds one address, and it never changes. That address opens a page that looks like your Instagram grid, and every post on it opens the link you gave that post. A follower who saw a post taps the same picture and lands where the post promised.
How to set it up with TapThru
- Create your account and choose your page's address.
- Connect Instagram. Your posts arrive by themselves.
- Type a link next to each post that should lead somewhere.
- Put your page's address in your Instagram bio, once.
After that, a new post only needs its link in your dashboard. The step-by-step overview shows each part.
Tips for the caption
- Say where the link is. "The link is on this post in our bio" tells followers exactly what to tap.
- Link to the exact page. Send people to the product, the recipe or the article from the post, not to your homepage.
- Check it on a phone. Tap through your own page once, the way a follower would.
If you share many links, read how to have multiple links on Instagram, or see how creators put a link on every post.